Promotion Loves Company
By Ana Brazil
January 8, 2022

It is a truth universally acknowledged, (and yes, apologies to Jane), that no author anywhere, anytime, with any novel, short story, comic book, or anything they ever wrote, ever said, “I can’t wait to promote this!”

It is just as universally acknowledged, in 2022, that when a novel, short story, comic book, or anything is published, that the author must promote, promote, promote it. (Or, as Dorothy L. Sayers exhorted her MURDER MUST ADVERTISE readers in 1933, “Advertise, or go under.”)

However, it’s not yet universally acknowledged that book promotion can be less confusing and stressful, more fun and successful, maybe even enjoyable, if authors join together to promote their books.

In other words, Promotion Loves Company.

Way back in the summer of 2019, Linda Ulleseit, Kathryn Pritchett, C.V. Lee, Edie Cay, and I created the Paper Lantern Writers Historical Fiction Collective to promote our historical fiction. We decided to pool our resources—our talents, knowledge, enthusiasm, and money—to reach out to readers who purchase, love, and review historical fiction.

Want to know how we did it?

The PLW Founding Five will share what, when, where, why, and how we promote our historical fiction at PROMOTION LOVES COMPANY: MAXIMISING PROMOTIONAL EFFORTS THROUGH AN AUTHOR COLLECTIVE at The History Quill Writers Convention 2022*.

We’ll show how we set up our collective and how we keep it going. We’ll open our books, so you can see how much things cost, and we’ll share our social media scores. We’ll also talk about our bottom line…is all of our work impacting our book sales?

We’ll share the easy, the hard, the good, and the bad about life in an author’s collective. And then we’ll answer your questions.

If you’re a solitary author exhausted by your individual promotional efforts, creating or joining a Author’s Collective might be your best career investment. Join us on Thursday 3rd February at 17:00 GMT (12:00 EST / 9:00 PST) to find out.

* This is an affiliate link.


Ana Brazil
Written by Ana Brazil

Ana Brazil writes historical crime fiction celebrating bodacious American heroines. She is a member of Sisters in Crime, the Historical Novel Society, and a founding member of Paper Lantern Writers.
Ana’s award-winning historical mystery FANNY NEWCOMB & THE IRISH CHANNEL RIPPER is set in Gilded Age New Orleans. Her upcoming October 17 2023 release is THE RED-HOT BLUES CHANTEUSE, a Viola Vermillion Vaudeville mystery set in 1919 San Francisco.

View Ana’s PLW Profile

Share This Post


Submit a Comment

Your email address will not be published. Required fields are marked *